Although relatively new, glamping is now recognised as a standalone sector in the world hospitality market: a growing, sustainable, and increasingly popular way for hotels, holiday parks and campsites to diversify guests, extend seasons, use unused land and increase income.
Like any maturing, developing market, it’s becoming more sophisticated and competitive. Our practical help, continuing support and expert partnership will ensure you’re among those who swim and don’t sink.
In recent years, the outdoor hospitality industry has shown remarkable resilience in the face of the global economic slump (IBIS Worldwide described its performance as ‘stellar’, reporting 1% growth and revenues of $3 billion).
Some fast-growing areas of glamping in particular offer huge potential for consistently faster returns on investment. A safari tent or dome, for example, is a more expensive purchase (approx £25-30K) than a simpler structure but, because they sleep more people at one time (up to six), they offer the potential to generate a gross income of £20,000 a year per unit.
An even higher return is possible from cabins and treehouses in the right setting. Although the purchase price for a treehouse begins at £35,000, they can cost almost twice that, once consultation, design and marketing are factored in. But at that price, annual returns of around £40,000 are achievable. (Treehouses in particular are extremely popular and operate at around 90% occupancy.)
Much as it might be straightforward to publicise what’s lucrative and enticing about the business, it also needs to be said that (no different from any other business) such rewards are available only if important first steps are taken and wise balances struck.
What does this mean, in practice?
Don’t risk quick fixes when it comes to planning. Keep your funds unspent untilpermissions are granted. (It might sound obvious but needs restating.)
Likewise, make sure there’s an ironclad business case for your plans. Knowyour market, know your area, test your calculations and understand the risks.
So make sure your team’s weakest link is amazing. Customers remember and judge you by every point of human contact. Work only with those you trust completely.
Yes, glamping is luxurious, but you’re still dealing with canny, cost-conscious guests. Make sure it’s the spectacle, not the price, which takes their breath away.
It’s fine to be inspired by what you’ve seen, but adapt, don’t duplicate. The best glamping fits in with, and arises from, its own unique setting. Even our franchise package allows for a certain uniqueness depending on the surroundings.