After famously spending five days together glamping at the start of their relationship in Botswana it seems Prince Harry and Meghan Markle are set to honeymoon under canvas as well. Glamping has never been so high profile and predictions are that the market to capture the romance and freedom of the outdoors will see a significant increase.
After announcing their engagement, Prince Harry told the BBC in an interview: “We camped out with each other under the stars. She came and joined me for five days out there, which was absolutely fantastic. We were really by ourselves, which was crucial to me to make sure we really got to know each other.”
Glamping is already a growing market with the luxury and experience at the centre of its charm. Glamping also brings the environment to the fore and those seeking an eco-friendly holiday are choosing to be under canvas and out in nature, looking to protect our planet and learn more at the same time.
Simon Thomason, a consultant that helps glamping business get started and deliver strong hospitality experiences explains “Getting the royal seal of approval will help raise the bar in the quality of glamping experiences. Glamping has always been a family favourite for those seeking a little luxury as well as connecting with nature. We are seeing an expansion of the couple’s market especially over the shoulder seasons and this is great news for the growth of the glamping market as it extends the season. Glamping providers are looking at romantic elements that can be added to their experiences and accommodation. The news of the royal couple’s love of glamping will inject significant growth into the entire glamping sector worldwide. There has never been a better time to start a glamping business.”
Marketing of glamping businesses will also see a new angle from the royal story. New segments of tourism can now be accessed with a strong lead story to attract romantic couples.
Simon Thomason concludes; “The lovely part of what is happening is that couples will look to glamping more and more. As those couples then marry and start families they can bring their children with them to also experience the outdoors and nature. There are very few romantic holiday locations where you would then bring your children as well as the years move on. The couples keep their memories and the children will just become part story.”
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